Irena Sertic currently works as a director of Omnimedia d.o.o.; also serves as a president of Interacta, Association for Production and Interaction in Culture and Education; author and project manager of Creative and cultural education in Croatia– the project for development of key transversal competencies, art integration and culture-based education. Member of the Steering Group of The International Creative Education Network (ICEnet) – a worldwide network that aims to connect artists and creative professionals to improve the quality of practice and to provide opportunities for cooperation; As its memeber actively participate in ENCATC – European network on cultural management and policy. Her main professional focus is audience development in museums, especially targeting children and young. Interactive concepts and participatory and creative approach to the presentation of the museum collection, museum activities, audience development, curriculum development etc. are the themes of her interest.
Worked as the director of Heureka, The Association for Protection of Children and Family Rights and Interests and as a curator and a director of the Children’s museum project – a collaborative initiative of establishing the first children’s museum in Croatia. She was the author of museological and pedagogical concept for Children’s museum, as well as of concept and setup design for numerous interactive, multimedia exhibitions and projects. Also worked as co-editor of Z:/kult – Zagreb -Interactive Cultural Guide and as the chief editor of Profil Akademija – magazine for educational professionals. Professional experience in education field includes being a head of elementary school, a project manager for the preschool program Step by Step Croatia, a member of diagnostic team and socio-pedagogical educator in the Center for Education of Children and Youth Zagreb,
In cooperation with the Institute for Development and International Relations (IRMO) commenced the program of creative workshops for vocational development, education and training for artists, educational and cultural practitioners and professionals. Published children’s books and articles in the field of museology and education. In 2006 awarded for the best picture book in Croatia (Xocoatl – Story of Chocolate), also was a member of the Governing Board of ULUPUH – Croatian Association of Applied Arts and the president of ULUPUH Multimedia and Intermedia section. Participated in several art group-exhibitions.